For every type of pet there is a different type of pet owner. This means they all see pet insurance differently too ??? from an essential part of caring for their best friend to a costly necessity or even an unnecessary expense. By getting to know our pet owners, we can understand what they need from pet insurance, and encourage them to consider Petplan for their pets ??? whether they own a prize-winning pedigree or a much loved moggy. So here???s a quick guide to who they are, and what they want from us.